> For the complete documentation index, see [llms.txt](https://ibg-finance.gitbook.io/ibg-finance/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://ibg-finance.gitbook.io/ibg-finance/marketing/marketing-strategy.md).

# Marketing Strategy

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We have partnered with an established crypto & DeFi based marketing agency to execute the following strategic plan to boost token demand and project awareness to lead up to high FOMO effect for IDOs:

**Aggressive Social Media Management:**

\-        Actively create engaging and impactful posts across iBG’s social media handles to maintain a lively project 24/7

**Strategic Growth hacking:**

\-        Attracting real and organic followers based on specific target audience (i.e. similar project interest and investment interest)

\-        Strategic planning to perform growth nearing milestones when marketing hype is created to retain attention and high retention rate.

**Indirect marketing & user generated marketing:**

\-        Content for dialogues about project created and impressions created in external communities in tandem across multiple social media handles and accounts to spike impressions to convert into CTA.