# Marketing Strategy

\
We have partnered with an established crypto & DeFi based marketing agency to execute the following strategic plan to boost token demand and project awareness to lead up to high FOMO effect for IDOs:

**Aggressive Social Media Management:**

\-        Actively create engaging and impactful posts across iBG’s social media handles to maintain a lively project 24/7

**Strategic Growth hacking:**

\-        Attracting real and organic followers based on specific target audience (i.e. similar project interest and investment interest)

\-        Strategic planning to perform growth nearing milestones when marketing hype is created to retain attention and high retention rate.

**Indirect marketing & user generated marketing:**

\-        Content for dialogues about project created and impressions created in external communities in tandem across multiple social media handles and accounts to spike impressions to convert into CTA.&#x20;
